How to Email Your List About Your New Content
The easiest way to deliver content is through an email service provider, or ESP. This service keeps track of your subscriber list and allows you to send personalized, pre-scheduled emails to your audience.
You can also segment your audience. For example, you can highlight one overseas chinese in europe data piece of content for people at the top of the sales funnel but mention a completely different article for people at the bottom of the funnel.
Send a follow-up email "In case you missed it."
Emails are constantly being forwarded, accidentally deleted, and redirected to the wrong folders. To keep track of your subscribers, send a follow-up email with the subject line "In case you missed it..."
Re-send a link to your favorite content to those who may not have seen it the first time.
Email it to high-value contacts to increase the chances of promoting the content
You can also send individual emails to people who have large audiences. Invite them to share your content with their social media followers , blog readers, or other visitors.
This can get you a backlink to your content, which is the gift that keeps on giving. Not only will it help your SEO, but it will also attract a lot of people.
Include other people in your content to increase content promotion
Consider mentioning the movers and shakers in your industry in your content. You could quote them from an interview, promote your services, or name them as mentors.
People like to see their names “in print.” They may link to you or promote your content as a thank you.
Another way to promote your content is through search engines like Google. Search engine optimization (SEO) allows your content to be more visible.
SEO takes time and effort, but it's worth the extra attention . If your content ranks for the desired keywords, you won't have to do as much work in the future to make your website more accessible to your target audience.
Align content with a keyword or key phrase
Every piece of content you produce should have a focus, a primary keyword or keyword phrase. For example, if you sell kitchen gadgets, you might want to rank for a keyword like “best food processor.” In SEO, keywords can have multiple words.